SocietyOfDigitalAgencies

About SoDA

The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy.

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A Society is Founded

Miami 2007: 13 leading digital agency CEOs decided to meet up and have a talk about where our industry was headed. New friends were made, business problems and solutions were shared and a society was formed. We were on a mission to advance this industry we all felt so passionate about. We made it official at SXSW in 2008 and welcomed our founding partner, Adobe. The digital world now had a voice.

What SoDA is

SoDA is an international association of respected digital marketing agency leaders and entrepreneurs with a history and a vision for the future of marketing.

SoDA provides infrastructure, processes, and products to enable collaboration between members around education, best practices and advocacy. Our objectives related to each are:

Best Practices

Education

Advocacy

SoDA develops, curates, and shares a library of business best practices and legal documents to benefit its members and publishes white papers on related best practice topics for the industry as a whole.

  • SoDA Contracts Suite
  • Prototypical Project Process
  • Collaborative Training

SoDA participates in advisory boards with top educators and produces briefs to influence what is taught for alignment with industry needs.

  • Education Advisory Board
  • Digital Program Accreditation Board
  • Standardized Position Naming

SoDA influences change in the industry and the public’s perception of digital marketing.

  • Digital Marketing Outlook Study
  • SoDA unConference’s
  • Digital Marketing Roundtables

Who SoDA Is

SoDA is an extremely selective association of the world’s most preeminent companies with digital DNA. SoDA’s membership includes 60 leading digital companies (including top digital agencies and elite production companies) with offices in 24 countries employing over 2,700 digital professionals.

SoDA leadership consists of six directors with one alternate, each is elected from the membership and an advisory board composed of industry leaders and specialists. The organization also maintains full time staff to execute against its mission. SoDA members are exclusively C or E level leaders in their agencies.

Organizational Sponsors

SoDA is a non-profit industry organization. Its partners are likeminded, progressive brands that have a mutually beneficial interest in supporting SoDA’s mission.

Adobe Systems has been a SoDA partner since its inception.