We are pleased to announce that The SoDA Report is now available for your iPad or Kindle Fire. Comprised of meticulously curated industry intelligence from agencies, CMOs and other digital thought leaders, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for 2012 and beyond. Discover and leverage key findings from [...]
For the fourth year in a row, SoDA has compiled the thoughts and opinions of ≈700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other [...]
Although the landscape for digital publication design is relatively immature, some expectations for interactivity and supplementary content are starting to emerge. As an organization or even as an individual preparing content for a digital version of your printed product, you should be aware of the current interactive tools and opportunities the medium provides to you. [...]
The Society of Digital Agencies (SoDA), Adobe and Children’s Miracle Network Hospitals have teamed up to launch an HTML5-Off that will benefit the more than 170 Children’s Miracle Network member hospitals seeking to raise funds and awareness for local community children in need. The announcement was made today during SoDA’s official SXSW Interactive panel discussion [...]
The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough to keep consumers engaged. As screens converge, the challenge [...]
Ideas, opinions, and thoughts on anything about digital marketing. If it adds to the discussion post it here for possible publication on sodaspeaks.com.
Submit IdeasEveryone deserves a chance to be heard. SoDA hosts open conversations on the state of our industry at our Digital Marketing Roundtable community website. Let's see what you have to say.
join the digital roundtable