Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what Coca Cola was up to in 2001 than a [...]
When people step outside their immediate comfort zone, amazing things can happen. We witness it when football players take ballet. We see it when a furniture designer looks to nature for inspiration. We hear it when Tony Bennett teams up with Lady Gaga. Unfortunately, we don’t witness this in the digital world enough. Instead of [...]
Jakob Nielson, who has been doing usability testing since the early 90s, says that according to a survey he performed ” … spending 10% of your development budget on usability should improve your conversion rate by 83%.” Nielson is generally a pretty skeptical guy when it comes to quantitative results, but these numbers are based [...]
Yesterday, Google agreed to acquire Motorola Mobility for $12.5bn. If regulators approve the deal, it will represent its largest acquisition ever. It’s a bold move by Google co-founder and now-CEO Larry Page, and one which could literally make or break Android. Not surprisingly, the acquisition has sparked significant discussion and debate. We’ve rounded up some [...]
These last few weeks were big for Twitter. First, the news of Osama bin Laden’s death set records (3,400 Tweets a second). Then came Weinergate, with its storm of tweets defending or damning Anthony Weiner’s lewd antics. But today I realized something else. While these two events are still all over blogs, television and print [...]
The Internet: It’s not just for computers anymore. One of the biggest shifts in the digital landscape has been the consumer shift from the traditional desktop PC, browser-based web to engaging information through applications and devices that can be accessed at their desk, on their couch or out in the real world. And because they are [...]
As a UX/IA Strategist, I recently had the good fortune to be a part of the second annual Design for Impact bootcamp at the Austin Center for Design. The day-long session was intense and collaborative, a great opportunity for everyone involved to learn more about guerrilla ethnography, research synthesis, rapid ideation and prototyping. The main [...]
Designers who really know their trade are in high demand these days. Across every vertical in our global economy, design and user experience have been recognized as powerful differentiators that can determine the success or failure of an organization. Yet the most industries still seem to regard design as the specific concern of a single [...]
The Last Mile For well over a decade, e-commerce has been a cornerstone in the growth and development of the Internet. In that time, e-tailing has matured, the experience has been refined, and consumer usage has grown rapidly. In fact, online sales in the US are projected to be over $170 billion in 2010. Nonetheless, [...]
DIGITAL CONTENT MAY BE YOUR BRAND’S MOST UNDERUTILIZED OPPORTUNITY By the time someone is actively comparing products it’s usually too late to develop a brand preference. So the objective is to start to influence perceptions earlier in the process, before someone is ready to buy. This is where content comes in. Content helps your brand [...]
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