Since my article in MSDN Magazine, “Develop Hybrid Native and Mobile Web Apps,” I’ve received a lot of questions on how to decide what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a really thorny question, and I’ve spent a lot of time discussing with a few of my [...]
Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what Coca Cola was up to in 2001 than a [...]
Part One – What is it and How can Brands Benefit? Pinterest is the hottest social media platform, although it’s been around since 2008, it’s popularity and member-base has skyrocketed over the past several months. So what is it and why is it important to your brand? Technically still invite only; Pinterest is a visual [...]
In May of this year, Atul Gawande delivered the commencement address at Harvard Medical School. Dr. Gawande is a Rhodes Scholar, a surgeon, a New Yorker staff writer and an associate professor at both the Harvard School of Public Health and Harvard Medical School. He’s also on Twitter: @Atul_Gawande. Dr. Gawande’s commencement address, [...]
According to a recent survey by published by eMarketer, it seems that tablet users are happier than smart phone owners, a group that seem to be happy to begin with. For example, according to the report “67% of tablet owners were very satisfied with email on the tablet while 59% of smartphone owners were very [...]
The mobile market seems to be all the rage these days, but memorable mobile campaigns are still hard to come by. But why? Some attribute it to market fragmentation or clients unprepared to go all in in the mobile market, but more likely it boils down to insufficient research. Building successful campaigns starts by finding [...]
Yesterday, Google agreed to acquire Motorola Mobility for $12.5bn. If regulators approve the deal, it will represent its largest acquisition ever. It’s a bold move by Google co-founder and now-CEO Larry Page, and one which could literally make or break Android. Not surprisingly, the acquisition has sparked significant discussion and debate. We’ve rounded up some [...]
By Sven Larsen (@zemoga) Do Apple employees ever take a day off? That’s the question I always seem to be asking after the company’s annual Worldwide Developer’s Conference. The 2011 version of “Christmas for Tech Geeks” was held in California last week and like WWDCs past, Apple unveiled a plethora of new technologies and innovation. [...]
The Internet: It’s not just for computers anymore. One of the biggest shifts in the digital landscape has been the consumer shift from the traditional desktop PC, browser-based web to engaging information through applications and devices that can be accessed at their desk, on their couch or out in the real world. And because they are [...]
As a UX/IA Strategist, I recently had the good fortune to be a part of the second annual Design for Impact bootcamp at the Austin Center for Design. The day-long session was intense and collaborative, a great opportunity for everyone involved to learn more about guerrilla ethnography, research synthesis, rapid ideation and prototyping. The main [...]
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