Why Build Using Responsive Web Design? (SlideShare presentation) So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized for touch screens and doesn’t work on an iPad, [...]
Since my article in MSDN Magazine, “Develop Hybrid Native and Mobile Web Apps,” I’ve received a lot of questions on how to decide what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a really thorny question, and I’ve spent a lot of time discussing with a few of my [...]
Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what Coca Cola was up to in 2001 than a [...]
We are pleased to announce that The SoDA Report is now available for your iPad or Kindle Fire. Comprised of meticulously curated industry intelligence from agencies, CMOs and other digital thought leaders, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for 2012 and beyond. Discover and leverage key findings from [...]
For the fourth year in a row, SoDA has compiled the thoughts and opinions of ≈700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other [...]
Although the landscape for digital publication design is relatively immature, some expectations for interactivity and supplementary content are starting to emerge. As an organization or even as an individual preparing content for a digital version of your printed product, you should be aware of the current interactive tools and opportunities the medium provides to you. [...]
The Society of Digital Agencies (SoDA), Adobe and Children’s Miracle Network Hospitals have teamed up to launch an HTML5-Off that will benefit the more than 170 Children’s Miracle Network member hospitals seeking to raise funds and awareness for local community children in need. The announcement was made today during SoDA’s official SXSW Interactive panel discussion [...]
NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and satisfaction while making the smartphone the link between the digital [...]
Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and Facebook Pages from anywhere on the web, which at the time was a seismic change. But now the next chapter is underway. [...]
The Society of Digital Agencies (SoDA) was officially formed 5 years ago and announced ourselves at SXSW only months later. To pay homage to our 5 year anniversary, we will be hosting both of our unConferences at the same restaurant, Carmelo’s, where that original announcement was made. In addition, all SXSW registered attendees are encouraged [...]
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