http://vimeo.com/sworcery/audience-calibration-procedure I recently picked up a curious app for the iPad called Superbrothers: Sword & Sworcery EP, a game that’s caught some buzz for its compelling art and immersive sound design. Describing itself as a “psycho social audiovisual experiment,” the game combines classic point-and-click adventure elements with innovative storytelling and social media integration. You [...]
Gamification – i.e. the use of gaming techniques employed in non-game scenarios – is more than just the buzzword of the month. Tangible evidence of its existence is popping up everywhere online, from badges and mayorships to virtual currency and competitions that boast real world rewards. Unsurprisingly, a quick look at the iTunes store reveals [...]
This morning, Duncan and I went to ‘Serious Games’, a talk at NESTA about how games can create lasting change in fields such as education and collaborative problem solving. Mary Matthews from Blitz Games and Alex Fleetwood from Hide & Seek presented their views on the subject (in short, Mary’s central thesis was that all [...]
What influences avid gamers to pull the trigger to purchase? BLITZ commissioned a study covering traditional, digital, mobile and social media, and provides deep insights into marketing to the avid gamer demographic. Video games are no longer child’s play, dedicated to pimple-faced adolescents. Both online and offline advertising consistently fall short, which may be limiting [...]
In 2002 a startling announcement was made: sales of video games had finally surpassed the movie box office in the U.S. Over the past two years, games have catapulted to an even more impressive level. Farmville, a game that allows players to tend to a virtual farm with their friends in Facebook, is currently played [...]
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