Why Build Using Responsive Web Design? (SlideShare presentation) So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized for touch screens and doesn’t work on an iPad, [...]
For the fourth year in a row, SoDA has compiled the thoughts and opinions of ≈700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other [...]
Although the landscape for digital publication design is relatively immature, some expectations for interactivity and supplementary content are starting to emerge. As an organization or even as an individual preparing content for a digital version of your printed product, you should be aware of the current interactive tools and opportunities the medium provides to you. [...]
The Society of Digital Agencies (SoDA), Adobe and Children’s Miracle Network Hospitals have teamed up to launch an HTML5-Off that will benefit the more than 170 Children’s Miracle Network member hospitals seeking to raise funds and awareness for local community children in need. The announcement was made today during SoDA’s official SXSW Interactive panel discussion [...]
Part One – What is it and How can Brands Benefit? Pinterest is the hottest social media platform, although it’s been around since 2008, it’s popularity and member-base has skyrocketed over the past several months. So what is it and why is it important to your brand? Technically still invite only; Pinterest is a visual [...]
Digital Vision is a program developed by Econsultancy – a SoDA research partner for the 2012 edition of The SoDA Report (formerly known as The Digital Marketing Outlook). Their Digital Vision program provides grants to aspiring thought leaders in the areas of advertising and marketing. Econsultancy provides the financial and research support…participants provide the inspiration. [...]
Recently, I participated in SAY Media’s Create conference with an inspiring group of passionate people who are all creating amazing content and building culture around the things they love. The event got me thinking about the future of media — and how brands can best position themselves alongside “passionate” content to foster more meaningful connections [...]
In May of this year, Atul Gawande delivered the commencement address at Harvard Medical School. Dr. Gawande is a Rhodes Scholar, a surgeon, a New Yorker staff writer and an associate professor at both the Harvard School of Public Health and Harvard Medical School. He’s also on Twitter: @Atul_Gawande. Dr. Gawande’s commencement address, [...]
A wonderful debate is raging. Can agencies make stuff? Stuff like products and services, that is, instead of ads. Or put another way, as London-based freelance mobile UX designer Murat put it: “Do clients and agencies want to keep creating branded fluff or do they want to build temples? Murat wrote this on his personal [...]
As a UX/IA Strategist, I recently had the good fortune to be a part of the second annual Design for Impact bootcamp at the Austin Center for Design. The day-long session was intense and collaborative, a great opportunity for everyone involved to learn more about guerrilla ethnography, research synthesis, rapid ideation and prototyping. The main [...]
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