Since my article in MSDN Magazine, “Develop Hybrid Native and Mobile Web Apps,” I’ve received a lot of questions on how to decide what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a really thorny question, and I’ve spent a lot of time discussing with a few of my [...]
The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough to keep consumers engaged. As screens converge, the challenge [...]
NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and satisfaction while making the smartphone the link between the digital [...]
The mobile market seems to be all the rage these days, but memorable mobile campaigns are still hard to come by. But why? Some attribute it to market fragmentation or clients unprepared to go all in in the mobile market, but more likely it boils down to insufficient research. Building successful campaigns starts by finding [...]
With smartphone adoption steadily increasing in the US, the days of convincing large companies to consider how mobile might impact their business are coming to an end. As businesses learn to plan across multiple digital channels, more and more companies now explicitly request that a native mobile application be developed as an integral part of [...]
I am liking the idea of ‘Meta-products‘. What is a meta-product? The best examples are Nike+, the fabulously daft Nabaztag and, more recently, Alertme. Generally speaking they’re physical objects, rooted in networked technology that are driven by mobile and web services. There is nothing new about this idea, it’s roots are well established in many [...]
The recent change to Apple’s iOS Developer Agreement, the change that now permits iOS applications from third party development tools, is big news for Flash developers wanting to get in on iPhone/iPad development. More than 6.5 billion downloads have been made from the Apple App Store since mid-2008, so an enormous market may have just [...]
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