Search Engine Optimization (SEO) is going through an identity crisis. The old ways, while still practiced, are not a good fit for most companies or clients. What used to be a series of evolving hacks to get a page to the top of the search engine results is now more of a way of doing [...]
I’ve helped several small and large businesses that deliver a product or service locally create Google Places (local business) listings that have subsequently provided a measurable impact on their business. I’ve championed the importance of Google’s local listing in the past, but now more than ever, it’s time to either get or optimize your (free) [...]
For most people, Google Instant makes life a little easier. Not only are search terms suggested, but previews of the search results are provided. In short, it gets rid of a lot of the guesswork. But for marketers, Google Instant isn’t likely to be such a hit. It dissuades users from accessing the long tail [...]
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