Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what Coca Cola was up to in 2001 than a [...]
Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and Facebook Pages from anywhere on the web, which at the time was a seismic change. But now the next chapter is underway. [...]
Part One – What is it and How can Brands Benefit? Pinterest is the hottest social media platform, although it’s been around since 2008, it’s popularity and member-base has skyrocketed over the past several months. So what is it and why is it important to your brand? Technically still invite only; Pinterest is a visual [...]
Yesterday, Google agreed to acquire Motorola Mobility for $12.5bn. If regulators approve the deal, it will represent its largest acquisition ever. It’s a bold move by Google co-founder and now-CEO Larry Page, and one which could literally make or break Android. Not surprisingly, the acquisition has sparked significant discussion and debate. We’ve rounded up some [...]
Can the Search Giant Turn Its World Social? Its Future May Depend on It Google sorted out the web and made it searchable; can it also create the connections between people that are making it social? Google’s latest attempt — in development for more than a year — was unveiled today as Google+, and [...]
These last few weeks were big for Twitter. First, the news of Osama bin Laden’s death set records (3,400 Tweets a second). Then came Weinergate, with its storm of tweets defending or damning Anthony Weiner’s lewd antics. But today I realized something else. While these two events are still all over blogs, television and print [...]
http://vimeo.com/sworcery/audience-calibration-procedure I recently picked up a curious app for the iPad called Superbrothers: Sword & Sworcery EP, a game that’s caught some buzz for its compelling art and immersive sound design. Describing itself as a “psycho social audiovisual experiment,” the game combines classic point-and-click adventure elements with innovative storytelling and social media integration. You [...]
If there is anything that can be observed about human behavior by examining social media, it’s that people are basically restless. They’re always looking for something new to read, watch, see and interact with. The seemingly impenetrable social media experiences of a few years ago; MySpace for example, is a prime example of how fickle [...]
1. Analyze Users’ Facebook Behavior Many brands consider fan pages microsites in a new location and spend the majority of their resources on meticulously designed pages while treating status updates as an afterthought. Doubt the power of status updates? Analyze your fans’ touchpoints with your brand using Facebook Insights. Less than 1% of most brands’ [...]
Update: On February 10, Facebook announced a new Facebook Pages format which mimics the update made to individual profiles a few months ago. As a Preferred Developer Consultant, we have learned that the new Pages will be rolled out site-wide in March. Prior to that time, Page admins can tour the new format and upgrade [...]
Ideas, opinions, and thoughts on anything about digital marketing. If it adds to the discussion post it here for possible publication on sodaspeaks.com.
Submit IdeasEveryone deserves a chance to be heard. SoDA hosts open conversations on the state of our industry at our Digital Marketing Roundtable community website. Let's see what you have to say.
join the digital roundtable