Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what Coca Cola was up to in 2001 than a [...]
Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and Facebook Pages from anywhere on the web, which at the time was a seismic change. But now the next chapter is underway. [...]
Can the Search Giant Turn Its World Social? Its Future May Depend on It Google sorted out the web and made it searchable; can it also create the connections between people that are making it social? Google’s latest attempt — in development for more than a year — was unveiled today as Google+, and [...]
http://vimeo.com/sworcery/audience-calibration-procedure I recently picked up a curious app for the iPad called Superbrothers: Sword & Sworcery EP, a game that’s caught some buzz for its compelling art and immersive sound design. Describing itself as a “psycho social audiovisual experiment,” the game combines classic point-and-click adventure elements with innovative storytelling and social media integration. You [...]
1. Analyze Users’ Facebook Behavior Many brands consider fan pages microsites in a new location and spend the majority of their resources on meticulously designed pages while treating status updates as an afterthought. Doubt the power of status updates? Analyze your fans’ touchpoints with your brand using Facebook Insights. Less than 1% of most brands’ [...]
Update: On February 10, Facebook announced a new Facebook Pages format which mimics the update made to individual profiles a few months ago. As a Preferred Developer Consultant, we have learned that the new Pages will be rolled out site-wide in March. Prior to that time, Page admins can tour the new format and upgrade [...]
When Presidential nominee Juan Manuel Santos swept the election last Sunday, June 20th, the landslide victory meant more to the Colombian people than just a new President: it marked the largest voter turnout in Colombian history, and demonstrated the overwhelming power of social media to unite people towards achieving a common goal. The future wasn’t [...]
Consumers seem to like variety. The more options the consumer can choose from, the greater the likelihood of finding what most closely resembles his or her ideal product. The problem is, in seeking to give consumers what they want, retailers and manufacturers may be teetering on the brink of having gone too far. According to [...]
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