Why Build Using Responsive Web Design? (SlideShare presentation) So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized for touch screens and doesn’t work on an iPad, [...]
We are pleased to announce that The SoDA Report is now available for your iPad or Kindle Fire. Comprised of meticulously curated industry intelligence from agencies, CMOs and other digital thought leaders, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for 2012 and beyond. Discover and leverage key findings from [...]
The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough to keep consumers engaged. As screens converge, the challenge [...]
NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and satisfaction while making the smartphone the link between the digital [...]
According to a recent survey by published by eMarketer, it seems that tablet users are happier than smart phone owners, a group that seem to be happy to begin with. For example, according to the report “67% of tablet owners were very satisfied with email on the tablet while 59% of smartphone owners were very [...]
Jakob Nielson, who has been doing usability testing since the early 90s, says that according to a survey he performed ” … spending 10% of your development budget on usability should improve your conversion rate by 83%.” Nielson is generally a pretty skeptical guy when it comes to quantitative results, but these numbers are based [...]
The conventional wisdom is that Google will be or is the big challenger to Apple in the mobile computing market, but it turns out that we’ve been digging in the wrong place all this time. The way I see it, the real competition is going to come from Amazon. Recent announcements from Amazon make me [...]
In today’s technology-centric consumer world we find technologies embedded in hundreds of items that we take for granted. From the touch-enabled iPad screen, to GPS in cars that get us from A to C, via B. However this is not the same in the corporate world: Where is the GPS to help navigate the many [...]
Like any other industry that reveals shiny nuggets of information once you start digging into the recesses, there’s a lot of stuff going on in the healthcare industry that people in the digital industry would do well to note, simply because in social media terms it is still more or less in its infancy – [...]
The Best Way to Innovate Is to Hire an Innovative Agency You can’t be an expert at something you’ve never tried. So it makes sense that an agency can’t produce innovative work without first taking time to experiment. This is especially true when it comes to emerging technologies. Understanding how something works isn’t a concept [...]
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