The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough to keep consumers engaged. As screens converge, the challenge [...]
Part One – What is it and How can Brands Benefit? Pinterest is the hottest social media platform, although it’s been around since 2008, it’s popularity and member-base has skyrocketed over the past several months. So what is it and why is it important to your brand? Technically still invite only; Pinterest is a visual [...]
The Internet: It’s not just for computers anymore. One of the biggest shifts in the digital landscape has been the consumer shift from the traditional desktop PC, browser-based web to engaging information through applications and devices that can be accessed at their desk, on their couch or out in the real world. And because they are [...]
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