If you got here you have probably put two and two together and figured out that Mutiny Worldwide is a little bit of April Fools fun we put together to raise awareness for the growth of SoDA, the Society of Digital Agencies. At SoDA we are 45 agencies in 22 countries with over two thousand [...]
As a UX/IA Strategist, I recently had the good fortune to be a part of the second annual Design for Impact bootcamp at the Austin Center for Design. The day-long session was intense and collaborative, a great opportunity for everyone involved to learn more about guerrilla ethnography, research synthesis, rapid ideation and prototyping. The main [...]
What influences avid gamers to pull the trigger to purchase? BLITZ commissioned a study covering traditional, digital, mobile and social media, and provides deep insights into marketing to the avid gamer demographic. Video games are no longer child’s play, dedicated to pimple-faced adolescents. Both online and offline advertising consistently fall short, which may be limiting [...]
The conventional wisdom is that Google will be or is the big challenger to Apple in the mobile computing market, but it turns out that we’ve been digging in the wrong place all this time. The way I see it, the real competition is going to come from Amazon. Recent announcements from Amazon make me [...]
The Revolution Will Be Televised: Google TV, the Death of Digital as We Know It, and the Rebirth of the Big Idea Everything you’ve done in digital the last seven years won’t matter within a matter of months. We hate to be the ones to tell you this. We really do. But, like so many [...]
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